---
title: "Bemis x Dynamic: A Creative Partnership in Motion - Dynamic"
description: "A creative partnership Dynamic built with Bemis, in motion."
image: "https://dynamicagency.vesta.dynamicservr.com/assets/DynamicAgency/Blog/da_insights_blog_bemis_partnership__FocusFillWyIwLjAwIiwiMC4wMCIsMTIwMCw2MzBd.jpg"
canonical: "https://dynamicagency.vesta.dynamicservr.com/insights/bemis-x-dynamic-a-creative-partnership-in-motion"
lang: "en-US"
type: "article"
published: "2025-04-24T09:43:51+00:00"
updated: "2026-09-01T21:48:11Z"
---

![Bemis x Dynamic creative partnership](https://dynamicagency.vesta.dynamicservr.com/assets/DynamicAgency/Blog/da_insights_blog_bemis_partnership__FocusFillWyIwLjAwIiwiMC4wMCIsMTIwMCw1MTRd.jpg)  

# Bemis x Dynamic: A Creative Partnership in Motion

ClientBemis Manufacturing

ServicesCreative, 

Industriesvideo, photography, 

Date2021

 Share:

Bemis Manufacturing, a global leader in toilet seat innovation, sought a long-term creative partner to bring bold ideas to life across their product lines and campaigns. They needed consistent, high-quality content that could educate, entertain, and elevate their brand—from product installation videos to lighthearted, full-scale brand campaigns.

As part of an ongoing creative retainer, Dynamic became an extension of Bemis’s in-house marketing team. Together, we’ve built a video and photography library that captures their **brand voice**, supports product launches, and reinforces their reputation for innovation—with content tailored to **different platforms, audiences, and tones**.

**Our scope has included:**

- End-to-end **video production**: scripting, storyboarding, casting, and post-production
- On-location and in-studio **photography and set design**
- **Creative direction** for campaigns, commercials, and internal communications
- **Voiceover coordination**, talent direction, and prop sourcing
- Deliverables for web, broadcast, social, and trade use

### **1. Sta·Tite® Campaign**

**Tone:** Light-hearted | **Format:** Social/Commercial
A fun, cheeky spin on “quarantine weight gain” that reinforces product durability—this video generated buzz and positive feedback from both consumers and internal teams.

 ![Behind-the-scenes video shoot split view: a couple on a couch being filmed, and a masked crew filming another scene](https://dynamicagency.vesta.dynamicservr.com/assets/DynamicAgency/Migrated/BemisQuarantine_BTS__FocusFillWyIwLjAwIiwiMC4wMCIsODAwLDQ1MF0.jpg) 

 ![Bemis Quarantine 15 campaign storyboard showing wardrobe and bathroom scenes](https://dynamicagency.vesta.dynamicservr.com/assets/DynamicAgency/Migrated/BemisQuaranteen15_storyboard__FocusFillWyIwLjAwIiwiMC4wMCIsODAwLDQ1MF0.jpg) 

### 2. “Water Does It Better” – Bidet Campaign

**Tone:** Humorous + Educational | **Format:** Lighthearted Product Film
Who says education has to be boring? We created a branded comedy short that brought product smarts and punchlines together—so funny, even the cast broke character.

### 3. “You’d Miss Us” Campaign

**Tone:** Relatable Humor | **Format:** Brand Awareness
We built a mock elevator to film this spot—just one example of how we bring Bemis’s fun creative vision to life through clever, on-brand production.

 ![You Would Miss Us Bemis toilet-seat ad storyboard with multiple scene panels](https://dynamicagency.vesta.dynamicservr.com/assets/DynamicAgency/Migrated/BemisYWMU_storyboard__FocusFillWyIwLjAwIiwiMC4wMCIsODAwLDQ1MF0.jpg) 

### 4. NextStep2® – Potty Training Video

**Tone:** Heartwarming + Informative | **Format:** Product Demo
This video showcased not just the seat’s functionality but its real-world appeal to parents. Working with child talent and VO added authenticity and charm.

 ![Collage of a toddler looking through cardboard-tube binoculars and a family by a window](https://dynamicagency.vesta.dynamicservr.com/assets/DynamicAgency/Migrated/BTS_NS2__FocusFillWyIwLjAwIiwiMC4wMCIsODAwLDQ1MF0.jpg) 

 ![Father and toddler son smiling and playing together indoors](https://dynamicagency.vesta.dynamicservr.com/assets/DynamicAgency/Migrated/NextStep2_dadson__FocusFillWyIwLjAwIiwiMC4wMCIsODAwLDQ1MF0.jpg) 

 ![Behind-the-scenes video shoot of a camera operator filming a toddler eating and playing](https://dynamicagency.vesta.dynamicservr.com/assets/DynamicAgency/Migrated/BTS_NS2-mike-olli__FocusFillWyIwLjAwIiwiMC4wMCIsODAwLDQ1MF0.jpg) 

### 5. Made In America Series

**Tone:** Genuine + Corporate Pride | **Format:** Interview Series
To celebrate American manufacturing, we brought Bemis’s team to the forefront with cinematic lighting, strategic set design, and honest storytelling.

### 6. Product Photography & Installation Series

**Tone:** Clear + Professional | **Format:** Instructional & Ecommerce
Though less flashy, these shoots required precision, efficiency, and detail—transforming simple sets repeatedly for different product stories while maintaining brand consistency.

 ![Bathroom with a bidet toilet seat next to a mockup of the same fixture on a blue tile wall](https://dynamicagency.vesta.dynamicservr.com/assets/DynamicAgency/Migrated/blue_set_design___FocusFillWyIwLjAwIiwiMC4wMCIsODAwLDQ1MF0.jpg) 

 ![Bathroom with an open-lid smart bidet toilet seat and a wall-mounted control panel](https://dynamicagency.vesta.dynamicservr.com/assets/DynamicAgency/Migrated/grey_set_design__FocusFillWyIwLjAwIiwiMC4wMCIsODAwLDQ1MF0.jpg) 

 ![Two bathroom scenes side by side, a plain toilet and a Bemis-branded seat against navy tile](https://dynamicagency.vesta.dynamicservr.com/assets/DynamicAgency/Migrated/set_designs__FocusFillWyIwLjAwIiwiMC4wMCIsODAwLDQ1MF0.jpg) 

Our creative partnership with Bemis is built on:

- **Trust** – they give us space to pitch bold ideas and execute them independently.
- **Consistency** – we’ve delivered high-quality assets across a wide range of needs.
- **Creativity** – from mock elevators to comedic VO, we bring their brand to life with flair.
- **Scalability** – we handle everything from big campaigns to quick-turn product shoots.

> “Dynamic has become an extension of our team. They understand our brand, push our creative boundaries, and consistently deliver.”
> 
>         - Erica Spatz - Director of Marketing

While exact metrics vary by campaign, Bemis has seen:

- Improved social engagement on video-led campaigns
- Positive internal feedback from sales and product teams
- Faster turnaround times with a consistent creative partner
- A growing content library that spans multiple product lines and audiences

Whether you’re launching a new product, reimagining your brand, or just want content that makes your audience *look twice*, let’s talk. We love bringing stories to life—and we’ve got the portfolio to prove it.

### Elevating Brand Storytelling Through Video & Photography

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