---
title: "Website Strategy and Content Planning | Dynamic"
description: "Before a wireframe, we work out what you sell, who is looking for it, and what they call it. Then the site map."
image: "https://dynamicagency.vesta.dynamicservr.com/assets/DynamicAgency/Branding/da_default_share_image.jpg"
canonical: "https://dynamicagency.vesta.dynamicservr.com/services/web/strategy"
lang: "en-US"
type: "website"
updated: "2026-09-21T21:01:01Z"
---

![Web services](https://dynamicagency.vesta.dynamicservr.com/assets/DynamicAgency/Web/web-services__FocusFillWyIwLjAwIiwiMC4wMCIsMTkyMCw3MjVd.jpg) Web / Strategy and content planning

# A Site Map Built From How People Search

Before a wireframe, we work out what you sell, who's looking for it, and what they call it. Most sites are organized like the company. Nobody searches like an org chart.

[Tell Us About Your Site](https://dynamicagency.vesta.dynamicservr.com/contact)

Where site maps go wrong

## Organized Like the Company, Not the Customer

Divisions become top-level nav. Internal product names become page titles. The result reads clearly to everyone who already works there, and to nobody else. A customer looking for what you make types what they call it, not what you call it, and lands somewhere else.

Before the design

## What We Work Out First

**What you actually sell, in the customer's words.** The terms buyers search, not the internal catalog names.

**Who is looking, and what they need to decide.** A specifier, a distributor, and an end customer want different things from the same page.

**A site map anyone can follow.** Structured so the right page is one obvious step away, and so search engines and AI models can read what each page is for.

Content planning

## What Goes on Every Page, Decided Before Build

Every page gets a job and the copy to do it before anyone builds a template. That is what keeps a launch from stalling on missing content, and what keeps the site from filling up with pages nobody can explain a year later.

Change your Dynamic.

## Start With the Site Map, Not the Homepage

An hour, no charge. Tell us what you sell and who you sell it to.

 [Tell Us About Your Site](https://dynamicagency.vesta.dynamicservr.com/contact "Tell Us About Your Site")

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```