Bemis Manufacturing, a global leader in toilet seat innovation, sought a long-term creative partner to bring bold ideas to life across their product lines and campaigns. They needed consistent, high-quality content that could educate, entertain, and elevate their brand—from product installation videos to lighthearted, full-scale brand campaigns.
As part of an ongoing creative retainer, Dynamic became an extension of Bemis’s in-house marketing team. Together, we’ve built a video and photography library that captures their brand voice, supports product launches, and reinforces their reputation for innovation—with content tailored to different platforms, audiences, and tones.
Our scope has included:
- End-to-end video production: scripting, storyboarding, casting, and post-production
- On-location and in-studio photography and set design
- Creative direction for campaigns, commercials, and internal communications
- Voiceover coordination, talent direction, and prop sourcing
- Deliverables for web, broadcast, social, and trade use
1. Sta·Tite® Campaign
Tone: Light-hearted | Format: Social/Commercial
A fun, cheeky spin on “quarantine weight gain” that reinforces product durability—this video generated buzz and positive feedback from both consumers and internal teams.
2. “Water Does It Better” – Bidet Campaign
Tone: Humorous + Educational | Format: Lighthearted Product Film
Who says education has to be boring? We created a branded comedy short that brought product smarts and punchlines together—so funny, even the cast broke character.
3. “You’d Miss Us” Campaign
Tone: Relatable Humor | Format: Brand Awareness
We built a mock elevator to film this spot—just one example of how we bring Bemis’s fun creative vision to life through clever, on-brand production.
4. NextStep2® – Potty Training Video
Tone: Heartwarming + Informative | Format: Product Demo
This video showcased not just the seat’s functionality but its real-world appeal to parents. Working with child talent and VO added authenticity and charm.
5. Made In America Series
Tone: Genuine + Corporate Pride | Format: Interview Series
To celebrate American manufacturing, we brought Bemis’s team to the forefront with cinematic lighting, strategic set design, and honest storytelling.
Our creative partnership with Bemis is built on:
- Trust – they give us space to pitch bold ideas and execute them independently.
- Consistency – we’ve delivered high-quality assets across a wide range of needs.
- Creativity – from mock elevators to comedic VO, we bring their brand to life with flair.
- Scalability – we handle everything from big campaigns to quick-turn product shoots.
While exact metrics vary by campaign, Bemis has seen:
- Improved social engagement on video-led campaigns
- Positive internal feedback from sales and product teams
- Faster turnaround times with a consistent creative partner
- A growing content library that spans multiple product lines and audiences
Whether you’re launching a new product, reimagining your brand, or just want content that makes your audience look twice, let’s talk. We love bringing stories to life—and we’ve got the portfolio to prove it.