Cedar Valley Cheese, a Wisconsin-based producer known for their premium cheeses, needed a fresh batch of high-quality photography to support a wide range of marketing efforts. Their existing image library was outdated and limited, making it difficult to tell a cohesive, compelling brand story across channels. With a new website on the way (designed by Dynamic), they wanted visual content that matched the same elevated standard, spanning social media, digital, and print campaigns.
Dynamic led the creative direction for a multi-day photo shoot that showcased Cedar Valley Cheese’s products in their best light, literally. Partnering with photographer Nicholas Mira and food stylist Kathryn Conrad, we captured a mix of product and food photography that reflected the brand’s quality, craft, and culinary versatility. From prepping the shot list to planning how each image would be used across platforms, our team ensured every photo served a purpose.
The client was onsite for the shoot and thrilled with the results, especially after seeing their signature cheeses come to life on set (and fill multiple industrial fridges in the process).
- Creative direction + shot planning
- Food + product styling in collaboration with experts
- Studio photography with set design and prop sourcing
- Coordination between photo team and client stakeholders
- Photo retouching to ensure polished, professional visuals
- Delivery of web-ready and high-res image assets, including GIFs, for multi-platform use
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Product Photography
Tone: Clean + Premium | Format: Ecommerce & Print
Individual cheeses were styled and lit to perfection, highlighting texture, shape, and packaging for use across web, digital ads, and print. We also provided expert photo retouching to ensure every detail looked just right and created a series of GIFs to bring subtle motion and visual interest to their digital presence. -
Food Photography
Tone: Fresh + Inviting | Format: Social + Website
We staged dynamic, delicious tabletop scenes to show how Cedar Valley Cheese fits into real-life recipes, boosting appetite appeal and scroll-stopping potential. Our team captured both stills and GIFs to give their social content extra versatility and engagement. -
Behind-the-Scenes Collaboration
Tone: Collaborative | Format: Client-Directed Shoot
With the Cedar Valley team present, we stayed aligned with their vision throughout the process, making real-time adjustments and achieving exactly what they had in mind. Our hands-on approach allowed for seamless feedback and an end result that everyone was proud of.
Our partnership with Cedar Valley Cheese was rooted in:
- Collaboration - The client played an active role during the shoot, resulting in imagery they felt truly proud of.
- Attention to Detail – From styling to lighting to layout, every image was crafted with precision.
- Strategic Vision – We didn’t just shoot pretty photos; we ensured each one had a purpose and a place in the brand’s toolkit.
- Creative Expertise – By assembling the right team and directing the process end-to-end, we delivered results that will work across platforms and campaigns.
While the results will continue to unfold with the upcoming website launch, Cedar Valley Cheese now has:
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A versatile, on-brand photography library
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Strong visuals to support digital, print, social, trade shows, and their ecommerce website
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Content that elevates the brand’s quality perception
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A creative partner that understands their business and can scale with their needs